Graphic Design
-Introduction to visual techniques
in advertising
-technical principles
-logos & image
-typography
-motion graphics
-print design
-web design
PRINT DESIGN
The invention of the printing press made it possible for text to be published and reach many people.
Movements
De Stijl & Modernism
Influential movement in art, architecture, and design founded in 1917 in the
Netherlands. The focus of the movement was an attempt to simplify art to
pure abstraction; form was reduced to rectangles and other geometric shapes,
while colour was limited to the primary colours and black and white.
Artist involved in De Stijl:
Piet Mondrian
ex. The influence of European Modernism on America
1920s- Bauhaus (1919-1928): Founded
by architect, Walter Gropius. In Post World War One Germany a new art school
formed who stated that they would move towards the better integration of art
and technology for the benefit of the both. It included the study of architecture,
typography, furniture design, art, graphic design, etc.
Ex. 1923 German Bauhaus Gallery Poster
ex. László Moholy-Nagy, Title page of: "Staatliches Bauhaus Weimar 1919-1923", 1923, Letterpress print
ex. Joost Schmidt, Poster for the Bauhaus exhibition in Weimar, 1923, Color lithograph
1940s- Government Propaganda:
1960s- Pop Art
art and graphic design similarities hightened
Roy Lichtenstein.
Andy Warhol
1960 - The New York School: Paul Rand, Alexey Brodovich, Herb Lubalin
Paul Rand
Alexey Brodovich (1934-1958)
Harper's Bazaar. March 1954
Harper's Bazaar. 1934 Alexey Brodovich and Man Ray (photographer)
Herb Lubalin
1960s-70s
