Graphic Design
-Introduction to visual techniques
in advertising
-technical principles
-logos & image
-typography
-motion graphics
-print design
-web design
INTRODUCTION TO VISUAL TECHNIQUES IN ADVERTISING
Constructing and Deconstructing Meaning in Advertising
CODES IN ACTION
All of these examples use analogies, metaphors, and metonymy.
ex. Representing only part of the story and extrapolating. (Metonomy)
ex. crashing glasses (metaphor)
ex. Classic: squared, minimal, straight lines. (metaphor)
ex. Gendered forms for products for men and women (analogy)
ex. fast paced, running to the future (metaphor)
ex. Classic: hat on car (metaphor)
ex. Romantic: back to nature (metaphor)
PERSUASION & SHOCK ADVERTISING
Selling an idea or an easy way to attract an audience.
ex. 1 Benneton
ex. 2.
ex. 3
ex. 4
