Graphic Design
-Introduction to visual techniques
in advertising
-technical principles
-logos & image
-corporate identity, branding & packaging
-typography
-motion graphics
-print design
-web design
LOGOS & IMAGE
A logo is a simple, abstracted representation of a corporate or individual
identity. It is a constructed icon that is meant to immediately both denote
and connote its bearer.
A logo is often the first thing to which the eye is drawn. It is meant to be associated with the product and retained.
Some points to remember:
*It should maintain its clarity in many different sizes (from your business cards, to a billboard, to letterhead it needs to be clear and sharp).
*It should look good in both black and white (at some point you will need/use it in both)
* It should show up well in different media (paper, RGB---on screen, etc.)