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Multimedia 110 Visual Communication
Reading Images: Graphic Design & Art

Graphic Design
-Introduction to visual techniques in advertising
-technical principles
-logos & image
-corporate identity, branding & packaging
-typography
-motion graphics
-print design
-web design


LOGOS & IMAGE


A logo is a simple, abstracted representation of a corporate or individual identity. It is a constructed icon that is meant to immediately both denote and connote its bearer.

A logo is often the first thing to which the eye is drawn. It is meant to be associated with the product and retained.

Some points to remember:

*It should maintain its clarity in many different sizes (from your business cards, to a billboard, to letterhead it needs to be clear and sharp).

*It should look good in both black and white (at some point you will need/use it in both)

* It should show up well in different media (paper, RGB---on screen, etc.)