Graphic Design
-Introduction to visual techniques
in advertising
-technical principles
-logos & image
-typography
-motion graphics
-print design
-web design
WEB DESIGN
Concepts to live by:
Robin Williams' The Non-Designer's Design Book. Peachpit Press.
CRAP
| Contrast | Repitition | Alignment | Proximity |
1. Set items off from eachother to make them easy to find. 2. Use different font: colors, sizes, font types, weights, etc. to highlight sections. |
1. Be consistent. 2. Repeat icons you use or graphical elements 3. But, avoid redundancy, like obvious information or repeating link names. |
1. Avoid centering 2. Aligned material is easier to find and read. Use aligment to separate sections. Especially in navigation and subnavigation areas. |
1. Group related items together (especially in a navigation system). 2. When things are close to eachother we assume a relationship is there. |
Rules to live by:
1. Navigation should be consistent and easy to learn.
2. The placement of certain standards should remain intact unless you have a good reason to break this. Ex. Logo on top (left); navigation on top (left nav or top of page); search boxes on top (right).
3. You site should answer the following within a few seconds of entering any page:
Where am I?
Where can I go?
How can I get there?
How can I get back to where I once was?
4. It must load fast. Within a few seconds.
5. Provide Feedback. Links should have states.
6. Labels for links must be clear.